Apple 12 inch MacBook Unveiled in Gold at $1299

Apple 12 inch MacBook has been unveiled in San Francisco during the Apple Watch event. The company has termed it as the thinnest Apple Mac that they have ever manufactured. The Apple MacBook price is stated at $1299.

Apple 12 inch MacBook

Apple has tagged this MacBook as the thinnest Mac they have developed so far. The thickness of the Mac is only 13.1mm thick. So, that will give you an idea of how thin the Mac indeed is. The gadget is available in three colors gold, silver and space grey, which resembles the iPhone colors.


The screen of the MacBook is 12 inches and has Retina display. The display resolution is 2304 x 1440 pixels. Now see why Apple terms this as the thinnest Apple Mac. The display has an aspect ratio of 16:10 and is 0.88 mm in thickness. This is the reason why Mac looks the thinnest of the devices as far as MacBooks are concerned.

That is not all. Apple also says that the new MacBook is also energy efficient. It consumes 30% less energy than the MacBooks of the previous editions.


The keyboard is also an ingredient in the thinness of the device. The keyboard of the MacBook is 34% thinner than the previous Macs. It uses butterfly-mechanism, which are as many as four times more stable. This also gives more precious to the Apple 12 inch MacBook keyboard.

Each of the keys of the MacBooks has its own LED light and is backlit.

More Features of Apple 12 inch MacBook

Force Touch Trackpad

The Force Touch trackpad is another feature in the Apple 12 inch MacBook. These are the force sensors, which makes it possible for the users for customizing the trackpad. It works on the amount of pressure exerted on the keys.


Force Click

Force Click is also one of the new improvements in the Apple MacBook. It is actually a click that follows the deep long push. The best part is that it can be set by the user for certain tasks. A user can set the feature for viewing a map or regarding text matter a user can also check out the meaning of a word. This feature in the Apple 12 inch MacBook cuts down on right click usage.

Easier Data Transfer

The new Apple MacBook makes data transfer easier. There’s a brand new USB-C port. Apart from that, it’s easier for video out as well as charging. The port also supports high wattage USB 3.1 Gen 1 (5Gbps) data transfer along with DisplayPort 1.2. The port is only about 33% in size compared to the conventional USB port size.


Apple 12 inch MacBook has an improved battery life, which is actually the battery capacity. There is 35% of more capacity, which can deliver a backup of nine hours of web browsing and 10 hours of video playback.

Processor & Other Details

There is 5th generation 1.1Ghz dual-core Intel Core m processor in the Apple 12 inch MacBook. It can run only on 5 watts too. That’s why Apple claims it to be the most energy efficient MacBook.

The MacBook has 8GB memory along with 256GB of flash storage. There is Wi-Fi and Bluetooth 4.0 for connectivity.

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