Apple iPhone 4 relaunch: Apple to launch iPhone 4 in India at Rs 15000

Apple Inc. is contemplating bringing back the iPhone 4 device in India. The price of the iPhone 4 8GB in India will be revised at Rs. 15,000. Apple currently plans to re-launch only the iPhone 4 version as there is no word on any other device as yet.

There is no doubt that Apple is planning to build its market in India and to make it possible, they have to rethink on the device price tags. That is exactly what they have done with the iPhone 4.iphone5_2338246b

The US-based company will be launching the very basic version of the phone. The phone will be launched via the EMI schemes as well as buyback schemes. This will no doubt bring in some hot competition along with the phone in the Indian market.

There are already Smartphones in the Rs. 15,000 category from other companies like Samsung and Nokia as well as Micromax. When the phone was first launched in India, it carried a price tag of Rs. 26,500. So, this means Apple is offering the phone with more than Rs. 10,000 is discount.

The launch with a revised price should help Apple take on other Smartphones in the segment as the sales of the iPhone hit the rocks due to other Smartphones in the market. The phone reached India almost one year after its launch in the US in 2011.

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