Popular iPhone makers, Apple sales leapfrog in the Indian market. Their monthly sales were between 300% and 400% over the past months. The tremendous increase can be attributed to schemes like cash back and monthly installments. That attracted the potential customers for Apple.
However, that wasn’t the only factor that contributed to the rise in sales. Apple was smart enough to understand the needs of the customers as well as their demands. That led to making some necessary changes. What Apple viewed was the change in perception by looking at the iPhones.
One of the major factors was making the iPhone more affordable, which attracted the potential customers as well. On an average, the company used to sell around 70,000 to 80,000 Smartphones in one month. But since the company introduced the EMI schemes, the figures shot up, up to around 400,000 units per month.
BlackBerry had also introduced EMI schemes on two of their models – the BlackBerry Curve 9220 and the BlackBerry Z10. Only time will tell how profitable it will be to BB.
According to the company sources, the increase is of about 3% on the top-end products. This is especially commendable where the low-end phones have dominated the market. The figures were reached by analysts at Credit Suisse. As a matter of fact, Apple doesn’t ever make public the figures of a certain market and therefore, Apple chose not to comment on these figures.
The EMI schemes worked for the iPhone 4 and the 4S models. The consumers were waived off the entire interest, which brought the aspiring customers to the stores. After an upfront payment, the rest could be paid in half-year or a year’s time.