Apple Samsung OLED Display Agreement: Story Unfolds

Apple Samsung OLED display agreement is apparently the new shout out. The companies have signed up a deal for almost 100 million panels. This might indicate at the iPhone 8 model to get a curved display next year.

Apple Samsung OLED Display Agreement

OLED iPhone 8 concept image: Matteo Gentile

A while back, we saw LG Innotek associate apparently with Apple for getting a 3D camera module on Apple iPhone 8. Apple sometimes seeks for a new addition in its upcoming devices and here they got one for the premium iPhone 8. Reportedly, the company would be using almost 70 million units of OLED for the 2017 iPhone 8.

Both Samsung and Apple have already made their presence with OLED screens in this year only. With Apple Samsung OLED display agreement, it also strengthens its position. Though not only these two companies, but some other smartphone makers are also turning towards OLED screens. One of them is the recently unveiled Vivo Xplay 6. The phone comes with 5.7-inch dual edge display, which is quite similar to that of Samsung Note 7.

The duopoly of Samsung and Apple seems to face a sheer competition from a few Chinese companies. Actually, some of the smartphone manufacturers holding huge market share in the region are collaborating to build OLED displays, especially after the Apple Samsung OLED display agreement. These productions will differ from the other sources than Apple and/or Samsung  suppliers.

In this regard, the supply chain source speaks

“Since Apple’s next-generation products including tablets and smartphones may use AMOLED panels, demand from 2018-2020 is expected to stay strong which will limit other smartphone vendors from acquiring sufficient supply. This will cause their products to become less competitive in the market.”

Royole is a little-known OLED display maker. The popular Chinese smartphone manufacturers including Huawei, Vivo, and Oppo have decided to invest in it. The display maker is said to increase its production from the next year. It is also exploring other independent ways as well. A point worth mentioning is Huawei, Vivo, and Oppo have between them moved 70 million -though the figures can go beyond this – smartphones in the last quarter.

As a matter of fact, the Chinese companies are not considering the next year, as only Apple’s iPhone 8 is expected to see OLED display, which was deemed as a certainty by the Sharp CEO. The companies are more likely to concentrate on the 2018-2020 duration so that makers get an option other than Samsung.


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