Apple proved wrong that the high-end Smartphone market had got saturated as they sold nine million iPhone 5S and iPhone 5C units in three days flat. Many critics and analysts were of the view that there was hardly anything left of the high-end Smartphone market.
Apple has the knack of attracting customers with innovation and introducing unique features with almost every release.
It was only a matter of a few minutes where the share prices of the company leapfrogged more than 5 per cent to settle at $492. This added $4bn to the value. However, though it still is well below the all-year high of $543.
As far as the number of sold units is concerned, they are almost twice as much as that of the iPhone 5. Last year, the iPhone 5 had reached the figures of five million.
According to Mixpanel, which is a mobile analytics company, the breakdown of the sales was 2:1 in favor of the costlier gadgets. Apple, from its side, did not make public any such breakdown data. The iPhone 5S seemed to be more accepted.
The chief executive of Apple Tim Cook¸ said that the demand for the new devices has been unbelievable. He further added that the company had sold out the preliminary supply of the iPhone 5S. However, there are many stores that still continue to get fresh iPhone shipments.
The dominance of Apple in the market can be gauged from the fact that the troubled BlackBerry has sold only around 3.7 million units over three months, which looks far too down considering the figures of the iPhone 5 last year, or the latest two devices.
Between, Apple has said that there are 200 million devices on which the iOS 7 operating system software has been installed. Apple termed this as the “the fastest software upgrade in history”. Android 4.1 is reportedly serving 287 million users.