A Bar on Cloud called URBar Rolled out by The Beer Café!

URBar: A virtual bar on the cloud for reserving, consuming and gifting booze via The Beer Cafe! It is apparently India’s largest alco-beverage chain.

URBar: Techy Bar on the Cloud by The Beer Cafe!

The Beer Cafe has launched a latest tech initiative URBar which is basically a virtual bar on the cloud. It lets people reserve and consume the alcoholic beverages of their choice. The Beer Cafe is India’s largest alco-beverage chain and with this latest offering, they have really marked themselves as the greatest pioneer. By using URBar, a large variety of alcoholic beverages can be explored and you can now pre-pay and also stock the beverages for later use. A new feature called the “wallet for your drinks” has been started for this.

URBar: Now Reserve, Consume, and Gift your Favorite Drink!

URBar is your new personal virtual bar on the cloud allowing you to reserve and consume your favorite drinks. It works in a very simple way. First of all, you have to log in to The Beer Cafe mobile app. Click on URBar icon and reserve your favorite brands in the form of bottle, keg or case depending on spirits, draught beer or bottled beer respectively. After this, you can gear up and start the consumption. Who thought it would be that easy?! Through this app and this initiative, you can now select any portion of drinks which can further be consumed at any outlet of The Beer Cafe based in 12 different cities. If you are full for the moment, you can even save it for next time. These keg and bottles bought are seen as a prepaid instrument and the stock vanishes from there where it is consumed.


With the help of this app, you are now able to even gift the drink to your friends, family, and colleagues. You can select a customisable portion of your own reserved stock for gifting. For accepting and using the gift, the consumer at the other end has to just download the app. Premium brands which are available in The Beer Cafe for you to reserve are Johnnie Walker, Black Label, Old Monk, Smirnoff, Bacardi White, Absolut, Chivas Regal, Kingfisher, Heineken, Hoegaarden, Corona Extra and Bira 91.

Rahul Singh, the Founder, and CEO of The Beer Cafe said at the launch, “At The Beer Café, we believe that social drinking should first and foremost be about the experience. Our focus is to improve customer’s real-world experience, their choices of brand and location. With the ‘URBar’ feature, we are giving the users a chance to experience our differentiated proposition in the virtual realm. It is a delightful addition to the existing feature on The Beer Café mobile app. With this initiative, we have raised the bar – quite literally!”

Who wants a personal bar on the cloud?!

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