Mxit, which is the largest mobile social network in South Africa, has launched Hindi language support in India. The instant messing app was rolled out in Hyderabad during a press conference recently. The former cricketer of South Africa Gary Kirsten was present on the occasion, who is the ambassador.
Sam Rufus Nallaraj, who is the CEO of Mxit India Pvt Ltd, said on the occasion that app will allow the users to avail of the services on the feature phones. Otherwise, such features could only be used on Smartphones.
There are around 700 million feature phone users in India out of the around 900 million users. This means Mxit could get a chunk of the possible business in the Indian market. There is a basic data connection that makes it possible for a feature phone to be used as a Smartphone.” “Our service turns even a normal phone into a smartphone,” the CEO added.
Mxit can be downloaded from a range of features phones, tablet and Smartphones and the number crosses well beyond 8000. It offers one to many features of chat functions as well as many to many chat feature. The features are currently available in Hindi and English and there will be 10 more different local languages added soon.
And who doesn’t know the former South Africa cricketer Gary Kirsten, who led India to the ICC Cricket World Cup in 2011. He said that he was also enthusiastic about being associated with the app.