Intex launches Aqua I-5 Smartphone. The phone runs on 1.2 GHz Quad-core processor and is priced at Rs.11, 690. The phone has 5” qHD capacitive touchscreen. The OS used in the Smartphone is Android 4.2 (Jelly Bean).
The rear camera in the Smartphone is the powerful 12MP that comes with auto-focus and flashlight. It also has a 2MP front camera. 3G video calling is a breeze with this Aqua phone. The phone has 4GB of inbuilt memory that can be expanded up to 32GB.
The company has signed Bollywood star Farhan Akhtar as the brand ambassador. There will be small screen commercials running soon.
Intex has said that they are targeting sales of at least 2 million Smartphones this financial year. It could be possible for Intex to achieve this target as they are launching as many as 20 fresh gadgets over the corresponding quarter.
The reach of the Smartphones is growing by-and-by. That is helping companies like Intex to bring in innovative devices and offer the best of the available technology. The best thing is that all the devices come at very affordable prices.
Sanjay Kumar Kalirona Intex, who is the Technologies GM (Mobility Division), Intex said that the company is planning to sell two million Aqua Smartphones in the current financial year.
The range of Smartphones was launched by Intex in September last. The response has been warm. The company sold out more than one lakh Aqua Smartphones out of the total seven lakh sets last month alone.
The company has already launched a dozen Smartphones in the mid-segment category. All these devices fall under the Aqua range. There will more such launches in the near future.