The cross-platform messaging app Line has made its way to India. It comes close on the heels of WeChat – another popular app for voice chatting and sharing messages. And like WeChat, Line also is ready with all the ad campaigns.
The TV commercials have already gone underway. The app targets the youth and the ads have a large number of young boys and girls in the adverts that have just started to roll out on various channels on the small screen.
One of the most tempting features is free calling to those friends who have Line. Other features include voice chat as well as instant messaging apart from stickers. There is all likelihood that many people will go out to try the app for its novelty.
But that’s not all. There are potentially other reasons too. One of the upsides of the app is that it is cross-platform, meaning the application can run on various operating systems. The app runs seamlessly on BlackBerry, iOS, Android, Nokia and Windows Phone.
It is also accessible for desktop OSs like Mac and Windows.
WeChat already made the features like stickers familiar to the Indian users. The range of Line’s stickers has got its own characters apart from some famous ones like Hello Kitty, Disney and Iron Man. These features have made the app popular in the Asian countries, the company said.
According to the data with the company, in a couple of years, the app got 180 million users registered from across as many as 230 countries. It includes many countries from Asia, Europe, and the United States region.