Having a mobile-friendly website has become the need of the hour for all webmasters. Today, if you need to remain in the competition in the blogosphere, having a website that is mobile-friendly is a must. In this blog post, we will take a look at mobile-friendly sites and what you need to do to make your website (more) mobile-friendly.
Recently, Google had sent out warnings to webmasters that had “critical mobile usability errors”. But, remember one thing, these warnings do not mean any sort of penalty. But, if you do not have a mobile-friendly website, you are more likely to miss out on mobile traffic. And as a (professional) blogger, you won’t want that, right?
The use of mobile and tablets is on the rise. Other than laptops and desktops, people prefer to surf on the go. That’s why many users access their favorite websites on either tabs or mobiles. In short, multi-screen web has become the future of browsing.
There is about 50% of Google’s traffic that comes from mobiles. As far as the US users are concerned, around 80% of them either use Smartphones or tablets when watching TV. This means, web sites are accessed through Smartphones and/or tablets on a fair amount of number. This gives another reason for your mobile-friendly website.
The percentage of users increase still more – more than 80% when it comes to something like mobile shopping. No wonder, Google is emphasizing on mobile and mobile traffic like never before; and so should you.
Like they themselves, Google also wants the webmasters to be seriously aware about having a mobile-friendly website. However, this will happen only when there are mobile optimization techniques implemented by webmasters.
Google also tags mobile optimized sites with the tag “mobile-friendly” in the mobile search engine result pages (SERPs).
Check if Your Website is Mobile-friendly
To check if your site is mobile-friendly, go to this link.
The first and foremost need to have a mobile-friendly website is to have a responsive web design. “Responsive” means the theme adjusting according to the dimensions of the screen. A responsive theme can adjust without any hiccup to both landscape and portrait mode.
These days almost all leading theme developers develop responsive themes. Moreover, there are even free themes and templates that are responsive.
You can go for a different website, especially for mobile users. As far as handheld devices like mobiles are concerned, these devices are directed to a separate URL. Tablets, on the other hand, display the same site as the desktop site.
In this option, the device of the user is identified. Once the step is complete, a custom page is loaded according to the device. The page can be diverse depending upon the device.
Many webmasters these days are considering the mobile app option to make a mobile-friendly website. The mobile app is exclusively created for mobiles. If there are any of the above features in place, working with a mobile app can be a big advantage.
These are four most important tips that should help you get a better feel of your mobile-friendly version of your blog.
Most of the popular mobile browsers do not support any flash content. So, avoid flash as much as you can. In fact, the total absence of flash is recommended.
Having easily readable text on the webpage is a key ingredient of a mobile-friendly website. The users should not feel the need to zoom the page to read the text.
Do not place links too close to each other. Closer links makes it difficult to tap. A user may even tap the wrong link. Sufficient ‘breathing’ space is a must between links.
Content should be sized to viewpoint. Having content that is created for viewpoint doesn’t need the user to scroll horizontally. The stuff is right in front of the eyesight.
The above tips can most certainly assist you in making a mobile-friendly website. But, if you correct these mobile design errors – in case there are any – that should also do the trick for you.
If you need anyway to have video content on your web page, make sure you use popular players. It’s not only because they are popular, but it will avoid the hassle of needing your users to install players that may not be already installed on their devices.
For once, you may see a web page okay in a desktop site, but the same may not be the case on mobiles. Sometimes, a certain page may show you a 404 error even if the same page loads perfectly well for a desktop site. So, be sure that you have also set up the redirects correctly.
Well, this one is exclusively for those webmasters who have an individual mobile site and wish to optimize it further for mobile-friendly website. Internal linking should be correct for such sites, which means, a certain link should link only to the mobile-optimized site and not to a desktop site/page.
Apart from the above-mentioned ways and means to have a mobile-friendly website, you can also make sure to attach mobile URLs in your sitemap. To know more about it, visit Google support.
Note: URLs that can cater to various markup languages can be put together in a single sitemap.
Like desktop SERPs, you can also check the mobile SERPs for organic ranking in the commonly used search engines. Rank Tracker can be a handy tool for the same.
And how can you ignore the page speed of your site? Test it here. And you may also need to make improvements for a better mobile-friendly website.
We hope these tips can make a mobile-friendly website for you and help you get going. But, if you feel there are suggestions that can be added to improve the blog post even more, please do add your comments below.
And yes, don’t forget to share when you read!!!