Netflix has acquired Love Per Square Foot, which is termed as the “Indian original movie” and is a first for Netflix. The film comes from Ronnie Screwvala’s production house RSVP.
Love Per Square Foot
Marking its first, Netflix has just made headlines by acquiring its first Indian original movie Love Per Square Foot from independent production house RSVP. This movie is to directly premier on Netflix, thus releasing it to a wide audience of 100 million people in 190 countries. The movie is said to be exclusively released in early 2018.
The film is co-partnered with Still and Still pictures.It features Vicky Kaushal (who starred in Masaan), Angira Dhar (from Bang Baja Baarat), veteran actress Ratna Pathak from the Sarabhai vs Sarabhai fame. Also, starrnig is Supriya Pathak (Khichdi) along with Raghuvir Yadav (Lagaan). The movie is directed by film and stage actor Anand Tiwari (Udaan). The movie revolves around a man and a woman who enter a marriage of convenience to buy an apartment in Mumbai. The movie is laced with a bit of romance and a lot of humor.
Ronnie Screwvala, founder of production house RSVP said:
“How, where and when great stories are watched is changing every day. Our younger audiences choose their mediums. We love to disrupt and innovate in this space and this is a first of its kind for South Asia. We are thrilled to come together with Netflix and break new ground by reaching film-lovers around the world directly with Netflix.”
Talking about the project, Vicky Kaushal stated, “It is the first time that I am doing comedy. It is a break from all the serious roles that I have done till now.” Known for his dark and thrilling roles on screen, his audience will love to see him don this new role.
Both America and China being great consumers of Indian cinema, Indian movies can now have a greater reach and can cater independently to the needs of specific consumers too. But theatre-lovers will not be too happy with this decision of premiering the movie straight on Netflix.