As we all know, the Poco F1 price is set pretty aggressively. It competes against the phones that fall in the $300 price bracket. How’s it possible to tag the phone so cost-effective?
Poco F1 Price
The Poco F1 price has been set at a very aggressive threshold to compete against the others in that price bracket of $300. Should you buy the Poco F1 or the recently released Vivo V11 Pro? Here’s the answer. As usual, Xiaomi brought out another cost-effective device. There’s no doubt that the new sub-brand has to fight against a number of phones. We have a comparison between the Poco F1 and OnePlus 6 so you get an idea of how the phones are competing in the market.
Coming to the Poco F1 price, the phone has raised the eyebrows of everyone with a price tag of just $300. But the question is how did Xiaomi, for Poco for that matter, manage to price the phone at such a low budget?
The Poco F1 Price: What Poco Did
There were various reasons how the Poco F1 price could be set at such a low price bracket. The pricing was something very few people could imagine, especially when the phone is carrying a Qualcomm Snapdragon 845 SoC. Well, there are a few things that Poco did for having a possible lower price of the phone.
Sourcing components from Xiaomi
This was something that’s readymade for Poco. Xiaomi already had a sourcing components chain. And it was easy for Poco to follow suit, just because it’s a sub-brand of Xiaomi. This has a good positive effect on the pricing. Had Poco gone to do the same separately, they would have to shell out more money commercially.
Leveraging Xiaomi’s current infrastructure
It goes without saying that Poco got the advantage of leveraging the main brand, Xiaomi’s current infrastructure. Everything was already in place. And all Poco needed was to put it to correct use. And that’s why we are seeing an unbelievable Poco F1 price.
Poco got to use Xiaomi’s distribution network along with their service centers. The offline presence is what helped them the most. Xiaomi has built a strong network of more than 1000 service centers in various parts of India. Poco got such a strong base without any extra efforts.
The Poco F1 Price: What Poco Didn’t Do
There are a few things that Poco actually refrained from doing that came in, to their aid when they decided to tag the SD845 phone near the $300-mark. This was kind of do’s and don’ts that Poco followed very effectively.
Not using the AMOLED display
Who would not have loved to see an AMOLED display for the Poco F1? Well, every one of us. But that would mean a higher Poco F1 price. And this is where the management took a good decision, which helped bring the price down. Instead of going for the AMOLED display, Poco decided to go for the Full HD+ display with 2.5D curved glass.
No NFC feature
Another feature that had to be rejected for effective costing was the NFC feature. The company decided to drop the feature to make the pricing feasible in the $300 bracket. And this decision too paid off. As NFC isn’t a necessary feature in India, or not quite that much, it was easy to cut down on it as well.
Using polycarbonate back
Using polycarbonate backs would mean that extra amount of cutting in the cost. The aim of keeping the device at $300 would not have been achieved. That’s the reason why Poco decided to use the polycarbonate back instead of the glass back. Here too Poco could save a few bucks as well.
Apart from this, what helped Poco was the margin in hardware. Xiaomi has used a chunk of chips from Qualcomm in their smartphones. And the 800-series is one of the best examples. And because Xiaomi was outsourcing to Qualcomm, they could get the chipsets at a price that was beneficial to Xiaomi. There was a cool saving as well. According to POCO’s head of product Jai Mani, it “saves us a lot of money.”
According to Jai Main,
The goal from the beginning was to launch the phone at the ₹20,000 figure, and that the main challenge to hit that price point was the currency fluctuation against the dollar. The Indian rupee is currently at its lowest point in a decade, and that makes things harder for brands like POCO, which have thin margins, to begin with.
With such an effective pricing, the Poco F1 now can openly challenge the likes of Samsung Galaxy Note 9 that created some buzz thanks to its leaks regularly. To give you a vague idea, the Poco F1 price is almost Rs. 14,000 less than OnePlus 6. But what’s more astounding is that it’s Rs. 46,000-47,000 less than this Galaxy Note 9. These are jaw-dropping margins and lucractive enough for any Xiaomi fan to not think twice before buying the new Poco F1. What do you think?
Specs and Features of the Poco F1
- 6.18-inch (2246 × 1080 pixels) Full HD+
- Corning Gorilla Glass protection
- Octa-Core Qualcomm Snapdragon 845
- Android 8.1 (Oreo)
- 12MP rear camera with dual LED Flash + Secondary camera 5MP
- 20MP front-facing camera with ƒ/2.0 aperture
- Fingerprint reader & IR face unlock
- 4000mAh battery supports Qualcomm QC 3.0 fast charging