No Profit No Smartphone Business for Blackberry: CEO

Blackberry may leave the Smartphone arm of their business if the company cannot keep themselves in profit says the CEO. The equation is simple, no profit no Smartphone business.

The Canadian company has been struggling in the Smartphone market and is finding it difficult to face the stiff competition from other established companies in the market.

The CEO John Chen, when speaking in an interview said, “If I cannot make money on handsets, I will not be in the handset business.” Blackberry is making efforts to sustain and expand their touch in the corporate world with the help of investments, partnerships and acquisitions.Blackberry Logo

There needs to be a quick decision on this feels the CEO. He however added that they should be able to gain at least 10 million per year via shipments. Blackberry was able to ship more than 52 million units in the 2011 financial year, while the revenue was recorded at a tad less than 2 million in the previous quarter.

Blackberry was also giving a thought to investing in or having partnerships with companies in sectors like legal and financial services and also healthcare. The company was also looking at options of acquisitions in the hope that it will help them in strengthening the network security offerings.

The company was looking at a possibility of M&A on security apart from partnerships as and when they are building engineering team on the device and the server side, which have security as the main focus.

John Chen does have his take on “M2M” also known as “machine-to-machine” world. He said that the time frame cannot be established right now about the future of M2M. He however felt that M2M was on its way and could also become a mainstream business.

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