In one of the previous articles we had talked about SEO and PPC. But there are the advantages and disadvantages of both SEO and PPC. Let’s have a look at the pros and cons of SEO and PPC.
Pros And Cons of SEO And PPC
Pros of PPC
There are faster results one gets through PPC. This allows the marketing people to decide what works better. This allows determining the future course of action.
There are better analytics that serve through PPC campaigns. Google makes available Keyword Planner that helps the AdWords users to find the best of the keywords.
Protection from Algorithm Changes
The best upside of PPC is that it gives protection from the algorithm changes by the search engines. This helps the webmasters and gives them freedom from changing the existing content of the site.
Cons of PPC
Need of Money
Continuing with the pros and cons of SEO and PPC, the need of money is the biggest downside of PPC. And those who cannot afford it, PPC is certainly not for them. And those businesses that are struggling financially, it is certainly going to be hard for them.
Cannot Rule Out SEO
Even if there is a PPC campaign, the existence of SEO cannot be ruled out entirely. It does not matter if you only use PPC, SEO is one factor that still cannot be overlooked.
Pros of SEO
The advantage of SEO is that it is cheap. You do not have to spend a lot of money on SEO. Most of the things are so easy, you can do it yourself. SEO management can be done with the knowledge of a few tips. Moreover, there is a guide from Google to help you along.
The upside of SEO is that it forces the webmasters to concentrate on quality. It may not go well with some of them, but ultimately there is always good content out there. People always look for high quality information and having high quality content will obviously help all.
Cons of SEO
The biggest downside of SEO is that it is time consuming. It must be reiterated that there isn’t any immediate satisfaction in the results. The time can run into a few weeks or even months when it comes to the content appearing in the search results. New content is always added so, it becomes difficult for your content to remain at the top always.
The rules of SEO always keep changing and Google will continue doing that forever. The changes in the algorithms will take place eventually. They are necessary to keep the ‘gaming’ people at bay. The changes help in improving the search engine integrity.
The Last Word…
The above pros and cons of SEO and PPC should help you take a decision on which way you to trade.