Snapchat photo filters have gained immense popularity and that even became the USP of the mobile messaging app. However, the photo filters aren’t of their “own”, but in fact “copied.”
Snapchat Photo Filters
One of the most popular things these days that sets the mobile messaging app aside from many other photo editing and photo sharing apps is Snapchat photo filters. But apparently Snapchat is running out of original ideas and are now choosing to “steal”, ideas from online artists. There are many designers and makeup artists who post their designs and work on different social media sites. The people at Snapchat are apparently taking these designs and forming Snapchat photo filters through them.
The worst part is that they are not taking the permission of the artists nor are they giving them any credit for the same. The artists whose designs have been lifted are infuriated by the ordeal and have openly complained about the same.
Apparently this is not the first time that something like this has happened. Last year as well the company had to face some trouble when a face painting artist complained that his ideas were stolen by the company while no permission was taken from him. At that time, the company spokesman had given out a statement that they were sorry for the embarrassing turn of events and would resolve it as soon as possible. The particular filter was later taken down.
But it seems like they are back at it and this time there are multiple complaints of art works being used as filters, though the app has said that they will be taking “appropriate action internally with those involved.”
A statement from Snapchat reads as follows:
“The creative process sometimes involves inspiration, but it should never result in copying. We have already implemented additional layers of review for all designs. Copying other artists isn’t something we will tolerate, and we’re taking appropriate action internally with those involved.”