With Xiaomi partnership in India, the company is looking to expand their base in India. Xiaomi has partnered with The Mobile Store as well as Airtel.
Indian market always promises growth opportunities for a number of ventures in various fields. There is no exception for Xiaomi too. The Chinese company has partnered with The Mobile Store for brick and mortar store as well as with Bharati Airtel, which is a private telecom service provider.
Xiaomi is expecting that their next sales – about 20% to 30% of them – should be via brick and mortar stores. For that they need to strengthen their presence in the country. That’s why we are today seeing Xiaomi partnership with a company like Bharati Airtel.
Partnership with Redington
For a wider reach, it is vital that there is Xiaomi partnership with other companies as well. And keeping that in mind, they have also joined hands with Redington. This will allow their handsets to be available through retail store across the country, giving them more exposure.
Speaking about the new Xiaomi partnership, Manu Jain, the Xiaomi India Head said that they have entered into a new partnership with Redington. The business will now start in cities like Bangalore, Hyderabad and Chennai. Further expansion is also on the cards, Jain said.
Handsets in the Pipeline
From August this year, the company will start the sales of four upcoming models. They are namely Redmi 2, Mi 4 and Mi 4i along with Mi Pad. The company had ventured in the Indian market in 2014 via Flipkart, which happens to be the most attractive market for the Chinese company away from home.
As far as Xiaomi’s online presence is concerned, the industry also saw Xiaomi partnership with Snapdeal and Amazon for gaining more online business through these two popular online shopping sites. It least remains a mention that the sales also came from the company’s own site too.
Offline and Online Business
Xiaomi is targeting both offline and online business. As a matter of fact, around 30% of business in China for Xiaomi comes offline. They are hoping the same movement in the Indian market as well.
However, currently 90% of business for Xiaomi is online thanks to e-com sites like Flipkart, Amazon and Snapdeal. But, it is not only Xiaomi who are taking the support of e-com to expand their business. Other companies like Coolpad Dazen and OnePlus have also found considerable business through these online shopping sites.