One of the top internet companies, Yahoo is scheduled to get a new logo on 4 September: The old logo will be done off and there and Yahoo is running campaigns to let us know about the same.
There is a very interesting campaign being run by Yahoo. On the blog of the web company, they will be unveiling a new logo every day. The logos can also be seen on the Twitter and Facebook page of the company. The final logo that the company will be using will be known only on September 4.
The Tumblr blog post came out with the idea behind the logos.
According to the statement from the company, there has been a sense of progress at the company. The company wants to reflect the same through the spirit of innovation. That is why the logos should also reflect the culture behind the progress and hence a change in them.
The company has come up with products that will give the same information in a renewed format, be it reading the regular e-mails, checking out the weather, share photos, etc.
Yahoo will be working in association with artists like Ryan Lewis, Macklemore and John Legend. Imagine Dragons will also be working alongside Yahoo to materialize the ideas.
As far as the new logo is concerned, there will be a contemporary reflection of what the company is and the experiences. Displaying a new logo every day will an attempt to warm the readers and when the last day dawns, the world will see the final logo.
There will be 30 different variations of the logo on the homepage of the site and the entire network of the company. The logos will be active in the United States for these 30 days.
There is no doubt that the change in the logo shows the way CEO Marissa Mayer has brought about changes in the company. She became the CEO of Yahoo in July 2012. Since she came to office, there have been popular takeovers like Tumblr for about $ 1.1 billion and Summly for a price of around $30 million.