Facebook web browsing history for targeted ads

Facebook web browsing history will be used for targeted ads from the largest social networking site henceforth.

So, if you are surfacing the internet, remember, Facebook will be keeping a watch on your moves, in fact, the watch will be even closer this time around by Mark Zuckerberg, the Facebook CEO.

Facebook web browsing history

You shouldn’t be surprised to know that Facebook does collect data from each and every of its 1.3 billion users. Like other companies, Facebook has said that the data is collected for two purposes – the security and for serving ads.

However, this will be the first time around when Facebook web browsing history will come into play. The idea behind this is to have targeted ads on the service. As a matter of fact, Facebook had announced that they have plans of using the information from your browsing history.

Facebook web browsing history

So, now you may be curious to know how it works!

The first thing you should know that your move will be kept track of, no matter it is a non-Facebook site. But don’t panic, Facebook will not track ‘every’ site. As a matter of fact, Facebook won’t be able to track each and every of your every online activity.

Facebook will only be able to track those sites, which have ‘Recommend’, ‘Share’ or ‘Like’ buttons. And as Facebook is the largest social networking site, these buttons are found almost on website around today.

And as you can see, even this site has such Facebook buttons. Even those sites can be tracked that have ‘Login with Facebook’ button. In short, in any possible way, if your account is connected to Facebook, that activity can be tracked.

In other words, the website that you open or visit will keep the info regarding your visit. This information can then be studied by Facebook at any later time.

Do you want to opt out of Facebook web browsing history?

After reading all this, do not get disturbed or don’t feel uneasy about sharing your critical information if you do not wish to. You can simply opt out of this program and you have all the right to do so. You can keep yourself off those prying eyes.

On the Digital Advertising Alliance website, there’s a tool available to serve this purpose. You can tell the companies that you aren’t interested in sharing the data.

Once you open the site, click the button ‘Companies Customizing Ads for Your Browser’. You will see the list of those companies that share your data. But, do not forget to switch off the ADblock like browser plug-ins until you finish this work.

Then select ‘Facebook’ or any similar site that you would like to opt-out of. After changing the settings, click on Submit and that’s it. You’re done!

For iPhone users

If you are using an iPhone, go to Settings => General => Restrictions => Advertising and finally click ‘Limit Ad Tracking’.

For Android users

For these of you who are using Android phones, navigate to Google Settings => Ads => Ads => Opt Out of Internet-Based Ads. This will finish your process.

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