Google has acquired FameBit, which is a matchmaker for video as well as sponsors. FameBit buyout has resulted in benefiting the YouTube creators.
FameBit Buyout Helps YouTube Creators
FameBit is a market where the branded contents are sponsored. Google recently announced the news of acquiring FameBit. This news of FameBit buyout is surely going to help the YouTube creators. YouTube’s monetizations have been and are the biggest concerns of the recent times. Not just for the company’s team as a whole but for every creator. Almost every creator’s big agenda to gain as many sales as possible. YouTube has been working to provide maximum support to its creators from its collaborated programs. FameBit buyout will surely help to bring more revenue to the entire community of the online creators that are central to YouTube.
Let us see what Ariel Bardin has to say on FameBit buyout, through his blog:
“Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.”
According to him, when he spoke to FameBit CEO David Kiersznowski the previous year, said for him “long- and mid-tail creators,” are the real focus for the company. It’s not just the big stars of YouTube are their focus, like for other MCNs, but also the less attention seeker creators are their equally focused groups.
In the latest announcement, Kierszkowski said that the company platform is instrumental in 25,000 branded videos so far. And FameBit will continue to function “an independent operation”.
The Google team has not yet disclosed the FameBit buyout financial details yet. We will keep updating you with the latest report and news. Till then, keep sharing your views as comments.