Phablets priced below $200 sell 30% of the Smartphones in India

Phablets are getting popular in India as there were about 30% of the Smartphones in India where phablets made a great business. Most of the phablets were priced less than $200. These phablets carried a display from 5 inches to 6.99 inches.

These figures are only for the Q2 of those Smartphones those were shipped in India during this period and have been provided by IDC. The shipping of these devices went up almost 17 times year-on-year. The Smartphone shipping was recorded at 9.3 million units as against only 3.5 million units in the second quarter of last year.

The best of the things that seem to have worked for the Indian market is the price tag – that has been less than $200 or roughly in the range of Rs. 13, 000 to Rs. 15,000. MicromaxLarger displays have been preferred over the smaller ones and most of these devices have dual-SIM slots.

Local companies in India have been successful in making their presence felt. Micromax, for example, has shipped more than 2 million Smartphones. The Indian company has a market share of about 22% that follows Samsung, who has a 26% share in the Indian market.

IDC says that the local vendors are doing better as they are accounting for more than half of the entire Smartphone market. Many people prefer, Smartphones to feature phones and that is the reason why the demand for Smartphones is increasing.

The interesting trend to notice is the price of the devices. Most of them are priced below $200. So, there has been a consistent demand for such gadgets from the local companies. The number of such Smartphones is about 2/3 of the total Smartphones shipped.

If these figures are anything to go by, this is certainly not good news for global Smartphone vendors. Many of them do not have a meaningful presence in this segment. Only some of them have a presence just for the sake of it.

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