Sony is aiming at becoming one of the top three Smartphone companies in India. The Japanese company has set for itself a deadline of one year where it can see itself in the top three players in the Indian market in Smartphones.
While speaking to the reporters, Tadato Kimura, who is the Consumer Unit Head (Mobile Division) at Sony India, said that by the next year, the company wants to be among the top three players.
To materialize the dream, Sony is intending the increase the contribution in their revenue streams coming from the Xperia range of Smartphones. One of their latest releases is the Sony Xperia Z Ultra. The company has a lot of expectations from this Smartphone-cum-tablet.
Sony is banking on the revenues they will get from the flagship range of the Xperia devices.
The company recently introduced Sony Xperia ZL and Xperia Z price cut. To add to their revenue sources, the company will also be depending on their TV sets of the Bravia range. The Bravia products are so popular that the company gets more than one-third of its revenue in India through their sales.
As far as volumes are concerned, Sony accounts for about 7.5 percent of the market share in the Smartphone class. To add to the warming results is the fact that Sony is selling on an average of 1.5 lakh devices on monthly basis.
To keep itself in the race, Sony will be introducing new products every month in every possible price range. The Xperia Tipo is the cheapest model from the house of Sony that costs only Rs. 7,000.
However, Sony also has a sound market share in the premium segment as well. That is why Sony will also be eyeing launches in those categories too, where the price range is more than Rs. 30,000.
Ultimately, Sony is not interested in the tablet market in India as the majority of devices there come in the low price segment. And Sony does not gadgets in those price ranges.